By Terez Howard
Time is money, and money is time.
Imagine my irritation when a disgruntled CVS cashier told me she just didn’t have time to clip coupons and save money. This is after she requested 12 cents to pay my bill of a half dozen items that totaled well more than $30 in original prices. As tactfully as I could, I said, “Well, my husband works hard for his money, and I stretch it the best I can.” At the time, I wasn’t working, and I appreciated (still do) the many hours he put in teaching insolent students string instruments.
Do you make time to save money for your business? It all depends on what’s more important to you and to what degree. If you have a limited budget, then you will utilize free or very cheap ways to build and promote your business. Here are just a few:
- Build your own website with free website builder.
- Write your own blog to share your knowledge.
- Use social networks to get your name out there.
- Talk on forums to get pointers from pros.
- List your products/services in newspaper’s free ad section. (Locally, we have a booklet).
- Advertise with posters equipped tear-off contact strips.
- Hand out business cards.
- Get interviewed by an authority publication in your niche.
This short list takes many, many hours, and isn’t a ‘once you’re done, you’re done’ thing. You are not only your business’s founder, but you have to regularly work at each of these jobs, which could be contracted out. Hiring out can save time.
If your business necessitates hiring a team to save time, you might employ a webmaster, copywriter, professional blogger, social networking guru and marketing manager. You get the job done just like the person who wears all the hats for her business.
Hiring out isn’t always the easy road, though. If you have to micro-manage your employees so that a job gets done, are you really saving any time? Perhaps a reasonable solution is to hire individuals to take care of the aspects of your business you have the least knowledge of.
Customers behind me at grocery stores might not care to see me whip out a dozen coupons and take away their precious time. I don’t care. It’s my family’s money.
Do what works for your business. You don’t have to care about what the majority thinks. Spend your time and money in the most productive and profitable way for you. It varies from business to business, from big spender to coupon-clipper.
About the author
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.