This is a guest post by Rachel Hyun Kim.
Your online reputation is a valuable resource. It takes extensive time and effort to build up, and a single mistake can have a drastic impact on your blog. For bloggers, establishing a credible reputation is vital for drawing traffic, increasing influence and building an audience. But even the most veteran of bloggers can make mistakes when it comes to managing their online reputation. While you may be tempted to take some shortcuts along the way, the short-term advantages are unlikely to stay so for long. The following are common mistakes that bloggers make with regards to their online reputation and how to address them:
1. Ignoring the Dialogue
Are you aware of what others are saying about your content? Whether directly on your blog or through social media channels, individuals are engaging in discussions that are relevant to your niche and site. However, if you ignore the dialogue, then you run the risk of letting your reputation go stagnant. Think of every comment page, every social media account as an online reputation snapshot. Every single page gives both new and repeat visitors a look at your engagement with readers. Therefore, it’s vital to make sure that you stay involved with the conversation as much as possible.
2. Not Monitoring Social Media
Not all of the conversation around your blog will occur directly on the site. Many readers often choose to spread your content through social media, making this a channel that simply cannot be ignored. Luckily, there are a variety of tools that can help you monitor and keep track of the dialogue within social media. For example, management tools such as HootSuite can help you deal with social media accounts, while tracking tools, such as Social Mention, allow you to track what others are saying about you. By staying aware of your online reputation, you’re better prepared to respond to any comments, good and bad.
3. All Feedback is Not Created Equal
One common mistake is to give a template-like response to every single comment made on your post. However, this can give the impression that you’re simply skimming through the comments and replying with a general response. Instead, make sure that you take the time to read each one and give a unique response. This will not only allow you to nurture a positive reputation; it will allow you to build relationships with readers and fellow bloggers.
4. Lack of Unique Content
Over time, it can be difficult to consistently come up with fresh topics and ideas for your blog. But as a blogger, you should strive to create unique content that provides value to your readers. If your content tends to get stale and outdated, then this may reflect poorly on your writing ability and credibility. However, there are a variety of ways to freshen your content, such as inviting reader input or using guest blogging. Not only will this have a positive effect on your reputation, it can release the burden on your content schedule.
5. Don’t Get Frustrated
Not every visitor will be a fan of your content. In fact, some may even decide to express their displeasure directly to you. But regardless of their negative comments and feedback, make sure that you don’t follow back with the same response. Doing so will only harm your own reputation and display an undesirable online presence. Instead, make sure that you respond with respect and understanding, in order to keep your online reputation as positive as you can.
About the Author
Rachel Hyun Kim is a professional blogger who writes on a variety of topics, ranging from SEO, social media and business. She loves to learn all she can about online marketing and is always looking for the next writing opportunity.