This is a guest post by Emma-Julie Fox.
Every website on the net sells one form of product or service directly or indirectly. You may want people to buy a product, or take some action like subscribing to your newsletter or RSS feed, follow you on Twitter or maybe like your Facebook page.
Whatever the goal may be, this is known as conversion. And I’m going to show you how to do it in 5 smart ways.
Make your objective clear
Having a clear objective is fundamental to converting more targeted traffic into subscribers or customers. It’s unfortunate how some webmasters neglect this truth.
When you visit Amazon, what’s the first thing you observe? It is the product they’re selling, right? The Kindle Wireless Device is strategically advertised on the homepage. That’s a clear objective, which instructs the buyer what to do next.
Your website might be exceptional and helpful, but if the objective is vague, the organic traffic you drive to such a page will be a waste. So, define your objective and scale it through from there. Read on…
- Welcome search users
Search users are moved by the impression they get about your business or persona.
As I said earlier, having a clear objective is vital, but you must embrace your visitors.
It’s important to make sure that you use a tone that’s friendly and affable. More importantly, remember to talk to your visitors and not talk down to them.
You want your website to be the go-to resource for a specific subject? Then offer helpful advice. Give away valuable information. You have to realize that the No. 1 reason why people visit a website is because they feel it can provide the information they are looking for.
Sure, a colorful template has its role in engaging visitors, but the solution you provide is more fundamental. And how you deliver the solution is another thing. Entertain your visitors by adding a touch of humor to your writing. Give practical advice and encourage people to visit again.
- Ask relevant questions
An integral part of SEO services is extracting relevant information from clients. When you ask the right questions, you’ll always get the best answers from people.
It’s all about engaging organic traffic until they feel obliged to answer your questions. But such questions must be relevant to the objective of your business website.
Every copywriter I know has used questions to engage potential buyer. The key to asking successful questions lies in timing them right, and wording them in a subtle, non-offensive way. A good way to do that is to ask a question at the end of an informative blog in a manner that makes people feel you value their opinion.
- Educate your visitors
When someone discovers your website through a search engine, they usually have an objective in mind—finding information about a specific issue. Real and practical education does more than just sharing information; it captivates and engages people.
If you run a blog for instance, before publishing a blog post, ask yourself if it’s educational enough for your target readers. Let’s say, if the target audience of your SEO blog comprises of webmasters that understand basic SEO, an informational blog would be one that discusses concepts and strategies suited for an intermediate level and not a piece that shares entry level SEO tips.
So, you’re ready to convert organic traffic into whatever form you want? Calls to action are a quick way to move prospects throughout your sales funnel. You could be burning your bandwidth if the traffic you’re attracting does nothing.
And call to action doesn’t have to be difficult. It takes a creative nudge to inspire people into action. After educating and entertaining your visitors, proceed with a call to action, immediately. And do you know that when you educate and solve problems, it creates a positive curiosity.
Your visitors definitely would like to know more about your services and products. So, when you call-for-action, the conversion rate will be high.
An important tip here is not to go overboard with repeating your call-for-action, instead follow the policy of less is more and place it at strategic points in a manner that it’s always visible to your visitors.
Website conversion isn’t a one-off strategy. You have to continually persuade organic visitors to subscribe, click to read more, or buy your product.
And you don’t have to be proficient at copywriting to make this work. Just be focused. Study your audience to fully understand what they want. Go ahead and serve them the right content.
Photo Credit: Socialconfidencecenter
About the Author
Emma-Julie Fox writes for Pitstop Meida top rated Vancouver SEO company that provides services to businesses across North America. If you would like to invite the author to guest post on your blog, please contact www.pitstopmedia.com