By Terez Howard
My daughter owns a LittleTouch LeapPad. She loves this toy because when she pushes on characters, letters, numbers, etc., the device responds with a noise or a little tune. I love this toy because it keeps her occupied for a good 20 minutes. Record timing for a 2-year-old, I’d say! Sure, a LeapPad helps to teach toddlers words, colors and Spanish. But I’m most enthralled that its fun learning system engrosses her attention.
Do your services or products engross your customers’ attention?
There are definite benefits to keeping your business simple:
- Easy to maintain
- Easy for potential customers to know what they’re getting
- Easy to build more services/products
I consider the business I run to be simple. I’m a professional blogger who writes for small business owners. That’s it. The downside to a simple business is that it might not be complete enough for the client looking for a one-stop shop.
The whole kit and caboodle
Therefore, running the whole kit and caboodle gives clients what they want:
- Everything they need in one place
- Everything they did and didn’t realize they needed
- Everything others offer, you can do better
The problem with offering everything is that you have to know what you’re doing, and do it well. I don’t write white papers or sales copy because I don’t think I’m cut out for that line of work. But some writers who also might not fit the bill for sales copy will do it to get a quick buck. Thus, quality suffers.
Quality is the answer
It doesn’t matter if your business is simple or complex, just so you offer high quality services/products to your customers. I thought a LittleTouch LeapPad was simple, but I’m sure my 2-year-old finds it to be just the opposite. We both like it because it’s fun, valuable. Your business should be valuable, not only to you, but primarily to your clients. That value is measured in the quality of services you provide.
About the author
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.