PostHeaderIcon What I Learned From My Toddler: How To Create Appeal

Note: “What I Learned From My Toddler” appears at every Friday.

By Terez Howard

A couple weeks ago, my toddler and I took a trip to Tanger Outlet in Washington, Pa. After several hours of shopping, my daughter was happy to play with another young boy at the Osh Kosh store. I knew that once I was ready to leave that store, she would throw a fit. I used my brilliant mama-forethought mechanism and purchased her a wooden doll which included a variety of magnetic outfits.

Before we left the store, I said, “I have a surprise for you. I’ll show you when we get outside.” I showed her the doll that I was sure she would love. Her reaction?

“I don’t want that.”

I was boiling. Instead, I calmly told her that since she didn’t want it, we could give it to her little cousin. “I’m sure she’ll like it,” I said. We couldn’t give it to her cousin without getting something for her brother, too, so we’d have to buy him a toy as well, I told Micah.

Frantically, my 2-year-old said, “I do want it! I do want it, Mama!”

At home, she played all by herself with the Melissa and Doug doll for about one hour. She would’ve played longer if dinner would not have interrupted her.

The appeal

What are you offering to your prospective customers? Is it a product that will make their lives easier? Is it a service that will save time? Whatever it is, you have to create appeal for it. You can tell people, “This e-book will take you through a step-by-step process to building your own successful business.” Or, “My web copy helps you get high quality backlinks.” Yes, people need to know these facts. But how can you set yourself apart?

One way is by testimonials. These short quotations are so effective for at least two reasons. First, they tell potential clients what satisfied customers have to say about you. Testimonials say the things you cannot say about yourself. Second, they give people a look at the types of people using your services. Attaching this CEO and that entrepreneur to a testimonial proves that you are worth what you say you are. If such big timers are spending money on you, then you must be a valuable source.

Tell the truth

Do not forge testimonials. Do not pay people to concoct them. Get reliable testimonials from people who truly appreciate your work. Your prospective clients might try to contact the names behind the quotes for more information. You will lose credibility if those names cannot vouch for you.

Aside from getting caught in a lie, phony testimonials do not tell the true story. You might think that you are a “one-of-a-kind copywriter” when a testimonial writer might call you a “thorough, well-researched copywriter.” Maybe you never thought of yourself that way. That’s the beauty of a testimonial. Your customers know things about you that you might not know about yourself. This gives your prospectives a full picture.

My toddler teaches

My daughter craved that doll only after she knew that her little cousin would have it and like it. She wanted what someone else would have. Allow your testimonials to create an appeal that you cannot. Your customers will want what others have.

About the author

Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.

Recommended Reading

The Secret Life of Testimonials 

5 Tactics to Improve Online Sales

Cultivate Your Online Reputation

2 Responses to “What I Learned From My Toddler: How To Create Appeal”

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