PostHeaderIcon I’m Afraid Of Getting Run Over On The Information Superhighway

By Terez Howard

Traffic on the Internet is fierce. Sometimes when I’m online, I feel like the 90-year-old lady putting along at 35 mph on the 65 mph highway. Look. There goes Facebook flying past me. WordPress keeps on honking the horn at me. And I think Twitter just gave me the finger.

Even though I’m afraid to be out on that big bad road, I know where I’m going, and I’m determined to get there.

Social media takes over the road  
Social media is like the semi-trucks of the information superhighway. This user-generated content is taking over the Internet. From simple blogs to elaborate YouTube videos, social media is the way for businesses to connect with potential customers.

Take a look at some of the social media sites out there:

  • Twitter
  • Facebook
  • YouTube
  • LinkedIn
  • Flickr
  • Stumble Upon
  • Technorati
  • Digg
  • Reddit
  • Kaboodle

The list goes on and on for days. According to Google, several billion web pages are added to the Internet daily! No wonder I feel I risk being run off the road.

What to do about information overload  
When I cruise on the information superhighway, I take turns down roads I didn’t plan on driving down. I segue from page to page and end up at a pointless dead end. Just like literal driving, the key to keep my eyes on the road. Stay focused on the task at hand.

I want to be an expert on all forms of social media. But when the list of social media websites is two miles long, I or no other human being can possibly be an expert in every field. So is it there no point to getting on the road?

No way. I’m going somewhere. I am building an online business, just like many others. So what if I don’t know every nuance of Facebook or what Twitphilia is all about. When I learned how to drive, I didn’t learn everything at one time. I learned how to steer, accelerate, brake, back up, parallel park, drive with one hand and talk on my cell with the other, steer with two knees while lotioning my hands. Each skill I mastered one at a time.

I apply the same to social media sites. I take a couple websites and learn them proficiently. Then I move on. I go at my own speed because there’s no use in crashing, making needless mistakes that can jeopardize business.

On the other hand, I’m not one of those people who are constantly in the process of learning something. For instance, my mom doesn’t bring her cell phone to certain public places because she doesn’t know how to put it on silent. She’s owned the phone for more than a year. The point is to at the very least get the basics down pat.

Enjoy the ride  
The Internet can be a crowded New York City Street, complete with cussing and orchestrated honking horns. Or, it can be a picturesque cruise through a newly constructed highway. You pick which road to travel.
About the author  
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.

Recommended Reading

Is Social Media Killing Your Business?

5 Steps to getting started with Social Media Marketing

The 7 Harsh Realities of Social Media Marketing

8 Responses to “I’m Afraid Of Getting Run Over On The Information Superhighway”

  • Rob Berman says:


    I really like your analogies in this posting. The other way to look at is “like trying to drink from a firehose.”


  • ChrisLWagner says:

    You have a great way of saying what we’re all feeling. We have to stop thinking that we need to be everywhere all the time! This is a crazy time to have a business.

  • I like your visual images! Very true comparisons, and I think everyone feels like they are being passed by the trucks going 90 miles an hour. I target small to medium sized businesses, and I have to constantly remind myself that most of the people in those organizations don’t even have a learner’s permit, yet! My knowledge base can benefit them quite effectively, and I don’t have to feel pressure to try and become the world’s biggest expert in social media (a hopeless task, anyway).

    Great article, and good reminders.

  • Laura Sheman says:

    Hi! Good point!

    I can tell you that I focus on one or two at a time and purposefully ignore most of them. Linkedin has been very successful for me and continues to become more and more so over time. I tried twitter for a while, but it didn’t really do much for me. I did get one contact, who was valuable, but I ended up really connecting with him on LI, where I could have a real conversation.

    Facebook is great for keeping up with existing friends. I can’t really make it work for business, but I don’t think that’s the point of that one.

    I suggest you find the one that works best for you and work that as much as you can. Use the other ones to flow into that one that you like.

    What works for one person might not work for another. I remember talking to a friend about linkedin and they preferred myspace! Now that threw me, but in the end it worked for him!

  • Terez says:

    Thanks. I love to compare and contrast. I feel like I paint a picture when I write.

  • Terez says:

    It sure is! I feel like I’m being pulled in a million directions. Today, when I was driving (literally), I had three great business ideas. Then, I thought, “When will I have time to squeeze them in my packed schedule?”

    I find that I have to focus on what’s most important and on what’s working for me. The rest will have to wait.

  • Terez says:

    It is hopeless, isn’t it? I figure that if I can contribute something valuable to my market, I’m happy; they’re happy.

  • Terez says:

    I, too, am finding that LinkedIn is a wonderful resource! I’m still learning the ropes, but my intuition tells me that it will be an asset to my business.

    I’m working on Twitter, and I haven’t touched MySpace. I’m happy that so many people are finding a way to have successful businesses in this bad economy. We do what works.

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