By Terez Howard
Traffic on the Internet is fierce. Sometimes when I’m online, I feel like the 90-year-old lady putting along at 35 mph on the 65 mph highway. Look. There goes Facebook flying past me. WordPress keeps on honking the horn at me. And I think Twitter just gave me the finger.
Even though I’m afraid to be out on that big bad road, I know where I’m going, and I’m determined to get there.
Take a look at some of the social media sites out there:
- Stumble Upon
The list goes on and on for days. According to Google, several billion web pages are added to the Internet daily! No wonder I feel I risk being run off the road.
I want to be an expert on all forms of social media. But when the list of social media websites is two miles long, I or no other human being can possibly be an expert in every field. So is it there no point to getting on the road?
No way. I’m going somewhere. I am building an online business, just like many others. So what if I don’t know every nuance of Facebook or what Twitphilia is all about. When I learned how to drive, I didn’t learn everything at one time. I learned how to steer, accelerate, brake, back up, parallel park, drive with one hand and talk on my cell with the other, steer with two knees while lotioning my hands. Each skill I mastered one at a time.
I apply the same to social media sites. I take a couple websites and learn them proficiently. Then I move on. I go at my own speed because there’s no use in crashing, making needless mistakes that can jeopardize business.
On the other hand, I’m not one of those people who are constantly in the process of learning something. For instance, my mom doesn’t bring her cell phone to certain public places because she doesn’t know how to put it on silent. She’s owned the phone for more than a year. The point is to at the very least get the basics down pat.