As much as we celebrate creativity in our children, the truth is it is not always welcome in the real world. Your general audience is going to be satisfied with dime store chocolates and will likely scoff at some of the more adventurous confections like jalapeno truffles and cayenne ganache. The creativity trick is multifaceted because it involves stepping outside of the accepted realm and then, once you have stumbled upon something awesome, selling the public on your idea. So, the first step in the creation process is brainstorming with abandon, not worrying that the public will reject your ideas for lack of normality.
After bringing your greatest ideas to fruition, the next step is convincing enough people that they really need or really want your product. While a few people will walk into your chocolate shop and head straight for the green tea salted caramels, most people will need some persuading. There are a few schools of thought on this. There is the “high price, limited edition” angle, designed to coax customers into purchasing by making the product appear high end and slightly out of reach for the average guy or gal. But since we want repeat business, a better approach would be the “free sample” technique. Make a great product and let people taste it for free. Many people can’t pass up a freebie even if the item doesn’t call to them from the shelves. Once the customer is hooked by your unique product, they will be bound to come back for more.
What happens, though, if you can’t get your creative juices going? What if the best you can come up with is chocolate turtles and chocolate coated raisins? Then it’s time to visit the guy next store, the guy making a killing off of chocolate covered orange peels and vanilla curried truffles. It isn’t plagiarism if your looking for inspiration; just don’t sneak into the back and steal his secret recipes. Be overt. Chances are your colleague will be flattered by the attention and seeing what is working for him may arouse your creative monster. Even better, this type of networking may help you to forge a collaboration that could benefit both of you.
It’s fine to display a wide array of creams, turtles, and chocolate covered nuts. Those items are expected. The unique items will set you apart though. Strive for something truly different, something that grabs people‘s attention. Look for inspiration in the successes of others. Don’t be afraid to risk rejection. Try things that scare you a little and you are bound to strike upon a great concept. Soon you will be passing out spicy confections and winning over the taste buds of the staunchest skeptics.
About the Author
Jael Strong is a writer for TheWriteBloggers.com, a company dedicated to creating professional blogging content for increased internet visibility.