By Terez Howard
You’re thinking, why does my business need a blog anyway? It might not need a blog at all.
Didn’t expect that, did you? It’s the truth, though. You might not have time to blog. Perhaps you are a terrible writer. Maybe you cannot afford to hire a professional blogger. It’s possible that you’re satisfied with the profit your product or service is generating.
For those of you who want your business to grow, here are 5 reasons that you need to have a blog.
1. Show yourself off as an authority.
Let’s say that you sell treadmills online. You or a professional blogger can not only showcase your products, but also share how your treadmills can be used, share fitness programs, discuss the benefits of walking and running and much more. Customers will not just think of you as the company that sells treadmills, but as the person who knows everything about treadmills.
2. Put a face to your brand.
A blog isn’t like your business website. Your business website gives the facts, description, photos, price. It’s like the skin. But your blog is the heart. It shares insightful information; it introduces the world to your employees; it brings a brand into people’s living rooms for a conversation, which leads to my next point.
3. It communicates.
A blogger speaks through a blog. People can comment, and the blogger can respond. It’s a conversation that your business website cannot provide. People who comment on a blog might become customers or unknowingly generate future sales.
4. Traffic rolls in.
A blog gives you traffic. People type in long tail keywords, somewhat random but descriptive terms to try to find what they’re looking for. One random, descriptive phrase could be: marketing ideas new business. You might be surprised how high Google ranks blogs for this. Of course, you cannot optimize for phrases like this, but the more you write, the more likely you will be discovered with these long tail keywords.
5. Less calls and e-mails for you.
Take note of the most common questions you get. Write a blog addressing one or more at a time. People visit your site, check out your blog and get answers without having to contact you. You save time, and they save time. Everybody wins.
I said earlier that you might not need a blog if you didn’t have time. I object to that reason.
1. No time to blog?
Do you write e-mail newsletters? What about white papers? Other articles? All or portions of these can be included in blogs. You or one of your employees has to answer customer service questions. Why not write the answers once in a blog?
You don’t have to look at blogging as a new step. It is a way to take what you’re already doing and redirect it to a blog.
Check out these facts from socialnomics.net:
- Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.
- Because of the speed in which social media enables communication, word of mouth now becomes world of mouth.
- 25% of search results for the World’s Top 20 largest brands are links to user-generated content.
- Successful companies in social media act more like party planners, aggregators, and content providers than traditional advertisers.
So, what are you waiting for? Start blogging for your business. Hire a writer to do it for you. Reach your market socially and watch it grow.
About the author
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.