By Terez Howard
When I took my daughter to the mall earlier this week, I tried to steer clear of the play area. I wanted to get in and out. She spotted it on the mall’s lower level while we cruised on the upper level, even though I was speeding past it like a NASCAR racer on feet.
We had to go. But before we got there, Micah told me, “You can sit down, Mama, and I’ll play.”
I was in a regular state of shock because my toddler does not like to walk to a slide at a playground without her hand in mine. We got to the play area, and she went off socializing with other kids without any coaxing or bribery.
Social skills 101
Networking. Some love it. Some hate it. We all have to do it. You do it face-to-face. You do it virtually. You do it often.
“But I just want to do my job and be done.” Don’t we all? If you own a business, networking for your business is an unending task. That doesn’t mean your shoving business cards in the Kroger cashier’s face and pitching business proposals to your mailman.
It means that you’re always alert to a possible business opportunity. If you own a marketing company and have a casual relationship with the owner of your local farmer’s market, you could offer your services. You need that casual relationship first, though, because without it, you are just another pushy salesperson. With the relationship, you are more like a friend giving advice.
People need to know you
If your target market is local, get out in your community. Join social clubs. Give back to the community by volunteering. Attend conferences in your niche. Talk about what you do, while being careful not to sound too salesy.
If your target market is online, get involved in social networks. Join groups available on these networks. Respond to people’s comments, tweets and e-mails. Give as much free information as you can, and your customers will roll in for more.
Whether people can see your face or not, they should know what you do and why your business is valuable. Make yourself known socially, and you can ease people into your business.
My toddler teaches
My little girl was willing to be social at the mall’s play area. She asked other little girls to slide and ride with her. Micah had loads of fun because she stepped out of her comfort zone to be social.
Being social can be fun for you, too, not only because it’s great to meet people and learn new ideas, but it also helps your business to grow.
About the author
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.