PostHeaderIcon What Do Professional Bloggers Write About?

By Terez Howard

You hire a professional blogger, and you know the advantages. A blog creates traffic, puts a face to your brand, shows yourself off as an authority. I recently blogged about these reasons.

Your blogger brings your business to your audience. That doesn’t mean this blogger strictly writes about the dog collars you sell. Blog readers don’t want a sales pitch. They want information, and not just any information, usable information.

If you sell dog collars, yes, your blogger could write a post or two about your products, but she should also share information related to collars, like how to keep a dog collar on a Houdini dog, when you know you’re dog collar is too loose, the good and bad flea collar and the best collars for dogs with sensitive skin. Topics could also branch out to include proper dog walking etiquette, the best way to get a dog in a costume and why your dog needs regular outings.

Blogs help

With the previous topic examples, you can see that they don’t need to directly relate to collars. They do need, in some way, to help your target readers, in this case, dog owners. As doggie parents read this blog, they grow to trust your company on a personal level because your professional blogger is sharing personal, practical information.

Blogs make announcements

You can and should use your company site to make business announcements. Your professional blogger also can interview your newest employee, talk about how your business is involved in the community and talk about how your company is changing. Your blog can reach your audience with this news in a conversational manner.

Blogs market in whispers

A blog isn’t just soft marketing; it markets so quietly that readers with acute marketing radar don’t pick it up. Every other word is not a link to your products. You won’t find dozens of banners throughout a post.

On the low side, a standing link back to your company will appear somewhere on the blog, perhaps not even on the Home page. It might only be found on the About page. You might choose to place a couple links back to your business website at the end of each blog post. Or, you might put a link on select posts.

The point is: Don’t overburden blog readers with buy, buy, buy because they will run, run, run from you. Remember, a professional blogger is giving resourceful information to your customers, not trying to take money from them.

Your blog is a gift to your customers. Give them something they can use.

About the author  
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.

18 Responses to “What Do Professional Bloggers Write About?”

  • Alice Rene says:

    Wishing you the best of luck with your business, Alice

  • Brian Meeks says:

    I found this blog through your post on Linkedin. Very nicely done. I also love the design of your blog, it is exceptionally professional.

    I would like to add that blogs entertain. I am a 43 year old male, single, no kids, and I read a mommy blog from the UK religiously. I am not her demographic, but she is such a brilliant writer and so very entertaining that I keep coming back.

    I think I will add this to my StumbleUpon favorites.

  • thoward says:

    Thanks for the compliment.

  • Kipu Inad says:

    I think this is a great post. One thing that I find the most helpful is number five. Sometimes when I write, I just let the flow of the words and information come out so much that I loose the purpose. It’s only after editing when I realize what I’ve done. There’s defiantly a lot of great tips here I’m going to try to be more aware of.

  • thoward says:

    Thanks. I, too, enjoy letting words flow. Sometimes, I get off track. But this freedom allows me to throw points in my posts that I might not ordinarily think of if I forced myself to be rigid with my writing style.

    I think it’s great that you let your thoughts flow and then edit out the nonessentials.

  • Very usefull informations, thanks for sharing

  • I like the post with such a nice material which is much informative. Thanks.

  • Thanks for all information which you gave us. Its very usefull. I ll come back For sure. So see you soon!!!

  • Ovel Inad says:

    Hi, thanks so much for these tips! My blogs usually do bring readers and responses. One thing I do is engage with the readers. Answer questions in responses and make clarifications where needed. I think they appreciate that I take the time to talk to them.

  • thoward says:

    I agree with you entirely. This is something I try to do myself. A blog must have a personal touch. What better way to be personal but to have conversation? Thanks for your response!

  • Zack Dover says:

    Hey, cool website. I actually came across this on Google, and I am really happy I did. I will definately be revisiting here more often. Wish I could add to the post and bring a bit more to the table, but am just taking in as much info as I can at the moment.

    Thank You

    Dog Toys and Clothes

  • thoward says:

    Thanks for the compliment. Do you have your own blog?

  • Simply want to say your article is stunning. The clarity in your post is simply striking and i can assume you are an expert on this subject. Well with your permission allow me to grab your rss feed to keep up to date with succeeding post. Thanks a million and please keep up the a uthentic work.

  • Hi there could I reference some of the information from this post if I reference you with a link back to your site?

  • thoward says:

    Of course.

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