I have over the past months lost thirty-five pounds. Following the same game plan, one of my brothers lost fifty pounds. Another brother and his wife lost several pounds following the same protocol. What is my secret? What great, complicated plan has led to this great success? Exercise and calorie-counting.
If you have ever attempted to lose weight, you know that there are thousands of different plans out there for weight loss. There are pills, point systems, shakes, pre-packaged meals, the cabbage diet, the low/no-carbs diet, the vegetarian diet, the Subway diet, the Wendy’s diet, the walk-it-off plans, the run-it-off routines, the shake-it-off plans, DVDs, etc. The list literally does go on and on. Some make outrageous promises of little exercise, eating whatever you want, or quick and immense weight loss. The basic truth is, though, that our weight gain and loss is simple math. If we eat more calories than we burn, we gain weight, If we burn more than we consume, we lose weight. There is no magic to it.
In business, we have to keep things simple too. We have to communicate effectively with clients without complicated jargon and programs. Try to see things from the perspective of your clients. Yes, as customers, we want to know that the person we are going to is an expert, but when they use terms that are unfamiliar to us, especially without explanation, it turns us off. We may not leave immediately, but we feel alienated and mentally we start leaving. Communicating effectually with clients means, without sounding condescending, we speak in common terms that make the client feel part of the process and not an ignorant outsider.
What about promotional programs? Might they at times be confusing? We may find our programs simple to understand. It may be a discount card with some limitations, a frequent purchaser punch program with a freebie after the tenth hole, or a pre-pay discount program. We understand it, why can’t they? Well, we designed the program, so of course we understand it. If you don’t want to explain the program repeatedly to different customers, then keep it simple enough for one explanation to suffice. Don’t attach a large number of conditions to the program (for example, excluding a wide array of products from discount eligibility). Like diet plans that have a large list of forbidden foods, these types of endless exclusions will only lead to failure. Including a long list of rules, exclusions, and conditions to your program will only drive away customer support.
Keep it simple. What really works? Trim off the extras and stick to the basics. Communicating with clients in simple, clear terms will help to build great customer relations and will lead to quick success in your business.
About the Author
Jael Strong is a writer for TheWriteBloggers.com, a company dedicated to creating professional blogging content for increased internet visibility.