PostHeaderIcon Are You There, Yet?

By Terez Howard

Are you where, yet? Does your business have a website and blog?

Most likely, if you own a virtual store or offer services via the Internet, you responded, “Of course I do!” And I applaud you. But what about the business owners who have not yet embraced the wonderful world wide web?

If you own a brick and mortar store or offer services in a particular area, you might feel it’s a waste of time to get your products or services available to the online community. If you are feeling that way, let me give you one reason to reconsider your point of view.

People are looking for you.

Would you believe me if I told you that people are looking for? It’s true.

I looked for consignment stores in a one-hour radius of my home. I probably combed through about a dozen sites. I saw some tacky, throw-and-go sites, and these made me think that if they couldn’t organize a nice website, how could they possibly organize a consignment store?

I reasoned that the business owners with the professional-looking website, located about 45 minutes from me, were the real deal. Their site answered all of my questions before I set foot in their store. If I had questions, I could easily click that e-mail link. Once I got to the store, I had all the proper information, payment and items for the season. No hassle. No confusion.

People are looking for you, too. They might be looking for a computer repair shop or a used book store near their area. Don’t lose customers to your competition just because your business isn’t online.

So, are you there, yet? If not, tell me that you’re on your way.

About the author

Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.

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8 Responses to “Are You There, Yet?”

  • Laura Sheman says:

    You’re right! Blogs are free and therefore the best place to start. You can upgrade a little, get a domain name and create a more polished blog, but to start, go for the free ones.

    I think it is important to hit promotion from all angles. Email folks you know, call up people, go to networking meetings, get involved with social networking, hand out business cards at every opportunity, etc.

    Thanks for your article!

  • thoward says:

    Yes, a blog is a great start, and it’s free and easy. I think people hold back from starting a blog because the task seems daunting.

    I encourage people to do a canon ball into the sea of blogging. Once they jump in, they’ll love the water!

  • well written blog. Im glad that I could find more info on this. thanks

  • Good post Terez. Too many business owners still don’t realize that the first impression most people will have of them, their brand, and their service/products is web-based.

    Another big issue (my issue) is an old website. Platform technology changes and sites just get old looking and stale, even with a blog. In my opinion, and that’s all it is, sites should be re-done, updated, however you want to phrase it, every 3 years or so.

    Best!

  • thoward says:

    I agree with you. Regular updates and upgrades are a must. Someone might have a decent-looking site, but the content applies to 2006.

    On the other hand, drastically changing a site’s appearance every few months can be bad for business. People will start to wonder if a business owner really knows what she’s doing if she can’t settle on an appearance or style.

  • Hi there could I reference some of the insight from this post if I provide a link back to your site?

  • thoward says:

    Absolutely.

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