By Terez Howard
If you aren’t utilizing this simple form of marketing, you are missing out.
With your business, you probably send out dozens of e-mails daily. What does your signature say? Do you just sign off with your first name? Do you have no signature at all?
For a personal e-mail account, the previous options are OK. I say just OK because even the people in your personal life, family and friends, need to know what you do. Their mouths too can promote your business.
That’s why you should include your contact information in your e-mail sig. Jane Neumiller-Bustad gave a great example of how to write an effective e-mail sig in her blog www.creativemindconsulting.com.
She includes the following in her e-mail sig:
- Cell phone number
- Social media buttons: for her site, LinkedIn, Facebook and Twitter.
You can also include:
- Your blog
- Blog RSS
- Stumble Upon
With my sig, I decided to include a little more about myself. It looks like this:
Professional Blogger of TheWriteBloggers, a professional blogging service for businesses looking to improve their net visibility and establish themselves as authority sources.
You might want to include something like this, especially if you want potential clients to know that you are available for work.
Why do I need all this stuff in my e-mail sig?
People WILL click on these links. I personally can verify that statement. The people that click on these links might buy from you; they might talk about you; they might refer business your way.
So take a few moments to update your e-mail signature. If anything, let people know a little more about you. Even if e-mail recipients don’t click on any of those links, they’ll know you are the real deal, that you are involved in social media, that you are a serious, professional small business owner.
About the author
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.