By Jael Strong
I don’t watch television. I don’t have cable. But for six years, I have been devoted to a certain television series. I bragged about it, brought others into the fold of fans, went out of my way to encroach on others so that I could see every episode every week. And now, after six years, I am devastated. The program I thought was so intriguing, so well-planned, ended in a fizzle. It seems that I have been tricked into thinking the writers had it all worked out, when ultimately it seems they were making it all up as they went along. I am now disillusioned and never want to see any of the five seasons I have already purchased again. I will not be adding the final season to my collection.
Am I trying to vent? No. I think I have learned something from this experience and I want to share it because I think it can mean the difference between failure and success. If you are going to venture out into the world of entrepreneurship, then take the time to figure out every minute step that leads to your ultimate goal, and make that ultimate goal worth waiting for, not only for yourself, but also your clients. In other words, don’t fizzle out! How?
Identify your main purpose and every tiny step that leads to that purpose. Be able to clearly paint a picture of your goals and the steps needed to accomplish those goals.
Scrutinize those stinkers! Is every step really a stone in the path to your main goal or are some steps side issues? Is your goal as clear as it should be? For example, don’t say, “I want to write blogs for businesses.” What kind of blogs do you want to write? Funny? Informative? Promotional? Inspirational? And what businesses do you want to write for? Do you prefer writing for medical professionals or dog groomers? Lawyers or pasta houses?
Improve. Nothing is perfect. Once you’ve created your game plan, fix it! Don’t present your objectives to the public until you are sure that they are the best that you can put forth.
Streamline. Take a piece of paper. At the bottom of the page, write succinctly what your ultimate business goal is. Keep it simple, one or two sentences. Above that, list ten clear and direct steps that lead to that goal. Don’t muddy the paper with side notes. Keep the steps that you have scrutinized and improved upon clearly in mind, see how they move gradually toward the main goal.
Keep analyzing. As you move through the steps that lead to your ultimate goal, keep looking at things from multiple perspectives. How will each step be perceived by the competition, colleagues, and most importantly, clients? If you don’t like the answers to these questions, then perhaps an adjustment is in order.
With a bit of forethought, you can avoid the fizzle-out ending provided by the aforementioned television show. In our business ventures, we don’t want ugly endings. We don’t want be making it up as we go along. We need to instill confidence in the public in order for us to achieve success, and we need to keep that confidence by carrying through right to the end.
About the Author
Jael Strong is a writer for TheWriteBloggers, a company dedicated to creating professional blogging content for increased internet visibility.