By Terez Howard
I love what Chris Bibey wrote, Honesty is the Best Policy with Freelance Writing Clients. Who can deny that honesty is a virtue?
Every small business owner must recognize the value in telling the truth, not only to clients and customers, but also to personal acquaintances, competition, and yes, the government. Lies always end in a loss, a loss of clients, a loss of money, a loss of integrity.
George was not honest
If you’re looking at my title, you’re probably wondering what I’m talking about. Jerry, Elaine, George and Kramer often found themselves caught in a web of lies. In the show’s nine seasons, I would say that George Constanza was the most dishonest of the bunch.
He said, “It’s not a lie… if you believe it.”
He once tried to extend his unemployment benefits by saying that Vandelay Industries (a fabricated company) was considering hiring him as a latex salesman. The phone number to Vandelay Industries was Jerry’s. When Kramer answered Jerry’s phone, he exuberantly confirmed that the unemployment office did not have the correct number for Vandelay Industries.
What does this teach? Don’t lie. Most reasoning individuals would never consider doing what George did.
- Do you promise your clients services that you’re incapable of performing well?
- Do you say you’re an expert when you’re nothing more than a novice?
- Are you touting a product that is sheer junk?
Don’t provide half-truths
These “harmless white lies” will catch up with you, just like they caught up with ‘Seinfeld’ characters, like when Jerry pretended to know his girlfriend’s name, a name which rhymed with a female body part that he could not remember. (It wasn’t Mulva).
Some businesspeople think they know it all. They think looking like the expert of all experts will attract customers. They’ll get customers all right, but they won’t keep coming back if the service is subpar.
- If you can’t figure out where you write a blog, don’t call yourself a social media guru.
- If you can’t tell the difference between TWiT and tweet, don’t say you’re a Twitter expert.
- If you think a copy writer copies what other people write, don’t call yourself one, especially if you do that!
People have to like you. Johnny Truant made this clear. And people like the truth. It’s in for the long haul.
About the author
Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.