By Jael Strong
I recently read an excellent blog post by Jennifer Lawler demonstrating various ways to obtain multiple streams of income. She encourages expanding on what we already do for current clients. For example, she recommends branching out into photography in addition to writing. I mulled this over and I do think it is a great concept; continuous self-expansion can only lead to one thing, increased clientele. On the other hand, of course, it takes more than skill. It takes marketing, and knowing what to market.
I love creativity and uniqueness. I believe that the people who make a mark are the ones who do things differently. So, I set out to answer these questions for myself:
What makes me unique?
What skill can I acquire that would add to my value as a writer and allow me to stand out in my field?
What could I do to make potential clients (which means everybody!) aware of my unique offering?
Setting out to acquire a new skill seems to be the first step, but just adding a frill on the side can’t be the end of it. Sure, we all like a couple extra sides with the main course, but there is a different between a side of mashed potatoes and a side of salmon tartar (Yes, my mind always goes to food.). We want our “something extra” to stand out as something really special, something clients can’t get somewhere else. Once we have that special something, we have to let the world know what it is. So, it’s my goal this week to find the salmon tartar of blogging and start offering it to the world!
About the Author
Jael Strong is a writer for TheWriteBloggers, a company dedicated to creating professional blogging content for increased internet visibility.