By Terez Howard
What am I supposed to write?
Excellent question. It’s not at all complicated. You are a florist or a furniture store owner or a marketing company executive. No matter what your occupation or position, ask yourself these questions:
- What am I most knowledgeable about as it relates to my company?
- What kind of information would people visiting my website want to know?
- How can I use my knowledge and experience to provide the information people need?
These three questions should tell you what kinds of topics you should cover in your blog. The florist could give tips on keeping flowers thriving. The furniture store owner could explain what the best type of kitchen set is for a small space. The marketing company executive could reveal how a business could utilize one form of free advertising.
Notice that with all of my examples the business owner serves as a valuable resource to the reader, who does not have to purchase the business owner’s products or services to reap the benefits that come from the blog. The reader, however, can use the information she’s learned and will remember you as the source.
If you give people information they can use from your store of knowledge, you will find it easy to write a blog post, and readers will look to you as an authority in your field.