PostHeaderIcon Cold E-mailing: Here’s What We’re Doing

By Terez Howard

I would like to share with you a sample of what I have been sending to business and blog owners during this month’s cold e-mailing challenge.

First, I make sure that I have a truthful subject line.  It reads, “Writing services information request.”  If you get caught giving a fraudulent one, you could be fined.  Check out those details here.

Here is is:

Dear XYZ,

I am a professional writer, and I’m contacting business owners to determine whether you have an occasional or regular need for an efficient freelance writer.

I can help companies write and edit web and blog content, press releases and other articles.  You can find samples of my work in my portfolio.

How can I be informed about freelance writing opportunities with XYZ?

Sincerely,
Terez Howard

I also include the following message at the bottom of my e-mail:

If you wish to no longer receive e-mails from Terez Howard, you can opt out of these messages by e-mailing the following message to terezhoward@yahoo.com:
I wish to no longer receive e-mail.

I plan on sending one follow-up e-mail to people.  But I want them to know that they can opt out of it.  This is in line with CAN-SPAM Act.

Get personal

I like to get personal when I can.  When I target natural hair care websites, I mention what I’m doing with my natural hair and that I’ve written for the popular magazine Going-Natural.

When I target black business owners or female business owners, I modify my first sentence to read: “I’m contacting fellow black business owners” or “I’m contacting fellow female business owners.”  I want them to know we have a common thread.

When people see my name, I’ve been told they think I am a white man.  How shocking it must be to find out that I’m a black woman!

Comment on the business

If I’m familiar with the blog or website, I make a comment on it.  For instance, with the natural hair care blogs I frequent, I comment on how I’ve benefited from the advice I’ve read.  With blogs that haven’t been updated in several months, I comment on this fact in a non-jerky way.

Make it your own

When you write your cold e-mails, try to give the information a business owner would want to know succinctly.  Try to relate to them if you can; but don’t make something up for the sake of relating.  A phony balogna is never wanted.  Then, you wait.

About the author

Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.

Recommended reading

What We Will Do To Find New Clients

Who Is On Your List? The First Step To Cold E-mailing

4 Responses to “Cold E-mailing: Here’s What We’re Doing”

  • Rebecca says:

    I never tried “cold” emailing. Perhaps I’ll give it a try. I’m researching publications that I’d like to write for and want to make sure my query letters are spot on.

  • thoward says:

    I think cold e-mailing is an excellent way to build your client list. I think it’s important to vary your e-mails and personalize them accordingly. A publication should know that you are interested in helping them, not just making a buck.

  • Terez, what a treat this post was! So honest, so totally transparent. Wow! So refreshing to read such candor. I love how you even speak plainly of your adding the word “fellow” where appropriate. Adam and Eve must have been sales people too, because the sales process is something many of us appear ashamed of. We seem to marginalize and in so doing, wrongfully characterize it as nothing more than a series of shameful and deceptive exercises. Oh what a shameful act this sales call progression is. Not true at all, yet so often I find people apologize in their delivery and their tone when asking for an opportunity to earn someone’s business. I found your open approach to discussing the pitch just delightfully frank and thus, validating. Thank you.

  • thoward says:

    Thanks, Scott. I like to be honest. I want people to know who I am and what I stand for. The best way for them to know this is to hear it straight from my mouth.

    I think there is no shame in selling yourself, especially when you feel like you have something that can help people. Obviously, I try to maintain a sense of professionalism. But I also blend it with the unvarnished truth.

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