PostHeaderIcon Frosted Good Stuff: Week 4 Of Cold E-mailing

By Terez Howard and Jael Strong
So, September’s over.  Our month of cold e-mailing has ended.  How did we do?
We sent out a total of 115 cold e-mails, and fifteen people responded.

Terez says:
I’m pretty happy about our response rate.  It’s not 25 percent, like we hoped, but the numbers don’t tell what our responses actually were.
For instance, the opportunity was opened for me to write three natural hair care posts for three different blogs.  No, I’m not getting paid.  But I am getting exposure in a niche where I have little.

Jael says:
Sure, it’s not 25 percent, but ten percent isn’t all that bad.  As Longfellow said, “If you would hit the mark, you must aim a little above it; every arrow that flies feels the attraction of earth.”  And as my Aunt Melinda says, “Fifty percent of something is better than all of nothing!”  Of course, in our case, it’s ten percent of something. 
 
I guess what I am trying to say is I am glad we did this.  We absolutely reached our goal in regards to the number of cold e-mails we would send, and we received an interesting array of replies, from offers to keep our information on file to job offers in other fields (I was offered to apply for two different teaching positions).  We may not have reached every goal we set out to reach, but we did do something interesting and any response is exciting, even if it’s a rejection.

The next time around
Terez: The next time that we decide to do cold e-mailing I think it would be advantageous to have a lower total amount.  We sent a myriad of cold e-mails, and we’re mamas!  We don’t have a lot of free time floating around.
If we didn’t have so many to send, I think I could have personalized my e-mails more.  I also would have taken the time to meet people via social networks before sending that first cold e-mail.  I believe people would be more likely to respond if they already knew who I was.
Jael: I absolutely agree with Terez. Lowering our goal would have afforded us the opportunity to be more personal.  The next time I will know better from the get-go what I want to say and what was effective from this round.  So, I think the response rate will be higher next time just because I will have some more experience in this arena. 

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