PostHeaderIcon Over Cereal And Milk: With Jeannette Paladino

By Terez Howard

Let me introduce you to Jeannette Paladino.  I met her through the LinkedIn group Bloggers Helping Bloggers, which I talked about in Laura Sherman’s interview.  Jeannette blogs at Write Speak Sell.  Today, she is going to share her insights with us regarding blog commenting.

Terez:  Tell me a little about what you do.

Jeannette:  I am a business writer with a focus on social media (in particular blogs and web copy), employee engagement and branding.  I help my clients to develop their brand positionings and the key messages they want to communicate to their clients.  Then I shape them into words on paper and the internet.

Terez:  What is your main goal when you comment on other people’s blogs?

Jeannette:  To add something of value.  It’s a waste of everyone’s time to say “Great blog.”  That smacks of someone just wanting a link back to their site.  Of course, we want to have back links but you have to earn them with valuable comments.

Terez:  There definitely are some rules when it comes to blog commenting.  What would you say are the three biggest don’ts?

Jeannette:  As I said, having nothing of value to say.  Secondly, inserting links within your comments to your own site (except your signature) for outright self promotion.  Bragging about yourself.  The comment is not about you.  It’s a conversation with others who are making comments.

Terez:  Now, what would you say are three top things to include in comments?

Jeannette:  Another solution to a problem, a helpful tip, possibly even something contrarian to the author’s point of view.  You want to keep the conversation going.

Terez:  Are there specific blogs that you try to comment on?  If so, what are they?

Jeannette:  I comment for bloggers who request it if I have something to add.  I comment on blogs where I have strong feelings about the subject.  I don’t comment where I don’t have expertise or a point of view.  For example, I don’t comment on blogs about animals because I’ve never owned a cat or dog so what could I say that would be interesting?  I also comment on authority blogs, like ProBlogger.

Terez:  As a business writer, what would be your No. 1 tip to give freelancer writers when they engage in blog commenting?

Jeannette:  Be authentic and try to write something original.  Don’t use reworked commentary from someone else.  Think through your comment.  Don’t just throw one in for the link.

Terez:  Thank you, Jeanette for helping we fellow writers learn about blog commenting etiquette.

About the author

Terez Howard operates TheWriteBloggers, a professional blogging service which builds clients’ authority status and net visibility.

4 Responses to “Over Cereal And Milk: With Jeannette Paladino”

  • Definitely want to keep a conversation going! I like this interview Jeannette and Terez.

    I look for blogs to comment on of either people who I know elsewhere online – that helps to deepen that relationship. And from a marketing point, I look for blogs that interest me that are also good visibility blogs. That also gets my message out in a broader way and helps my visibility.

    Good conversation you have started here.

  • thoward says:

    Thanks for stopping by, Patricia. It’s wonderful that you help out fellow bloggers by contributing to the discussion.

    I think the point that you made about finding blogs that interest you is very important. When I first started blogging, I tried to solely comment on blogs that would only increase my visibility. But I wasn’t really interested in them. During our October blog commenting challenge, I found blogs that both interested me AND would increase my visibility.

    On the other hand, some blogs I comment on just interest me. I think it’s important to support one another, whether we run a big blog or a small one.

  • Thanks for the tips on the do’s and dont’s when commenting on others’ blogs. Often I don’t comment after I’ve read an interesting article so this is an impetus to give honest feedback whenever I can.

  • thoward says:

    Well I’m glad you commented, Dolores!

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