This is a guest post by Linette Daniels.
What are the secrets of business success? What makes someone’s business more successful than yours? How come other entrepreneurs appear to work much less but achieve greater profits? What do they know that you don’t? You will be pleased to hear that the secrets of business success are not as secret as you may think – you can learn and apply them if you are willing to change your mindset and put in a little effort.
Here are five things you can act on today:
Your attitude is everything. To be successful in business you must first consciously and strategically direct your thoughts. Many entrepreneurs, deep down inside, have a ‘failure’ mentality. If you are using language like ‘I can’t’, guess what? You won’t! Delete ‘I can’t’ from your vocabulary and believe in your ability to grow a successful business. The only thing stopping you from achieving your next level of success is you. Try a simple affirmation technique. Say ‘I am an entrepreneur with a successful business’ out loud several times each day. You may feel silly but your subconscious mind will pick up on the message and work towards making it a reality.
Stay away from negative people. Look at the people you do business with. Do they spend their time moaning and complaining about customers and the economy? If so, limit the time you spend in their company or you will be affected by their attitude. Look to develop business relationships with people who are positive, encouraging and full of optimistic plans for the future of their business. You will find yourself being influenced by them and your growth and profits should soar to new heights as a result.
Get out of your comfort zone and challenge yourself. You may find it easier to sell the same products, use the same marketing techniques and go to the same events, but in doing so you risk boring your current customers and overlooking the value of new ones. It’s a well known fact that if you continue to do what you’ve always done, you will get what you’ve always got. To achieve something different you need to push yourself to make changes in your business.
Try doing this one step at a time on a small scale, for example try marketing through a new social media site, entering an ad sharing agreement with a business you would not ordinarily consider, offering a payment plan on high ticket items or to regular customers, adding a service and/or removing a product. Once you are comfortable making small changes you will find it easier to take on bigger challenges.
Write down your goals and formulate a plan. Goals are just dreams unless they are written down. If you don’t know where you want your business to go, it may wind up somewhere least desired. It is a bit like trying to purchase an airline ticket without giving a final destination. It is a fact that most successful businesses begin with a written business plan and working toward specific business goals will focus your time, energy, effort and money, and allow you to measure your success.
Be persistent and never give up. You won’t have a successful business just by thinking about it, and written business plans are nothing without action. Decide that you will do one thing each day, no matter how small, to move towards your business goals. Set yourself daily or weekly tasks and tick them off as you complete them.
There will be times when you face seemingly insurmountable obstacles and feel like your profits are going nowhere, but this is a natural part of starting and growing a business. Learn from obstacles and failures, and decide how you will do things differently next time.
I have given you five secrets; as long as you apply them and are prepared to put in the work, there is no reason your business should not succeed.
About the author
Linette Daniels is a national speaker, author and coach who, for the past 20 years, has worked with youth from the cradle through college in a variety of arenas to include public school, child care, foster care, juvenile court, social services, and children with special needs.
As a single parent, she used her vision to see infants’ progress into developmentally strong toddlers, academically prepared preschoolers, empowered youth and successful adults, to raise 12 therapeutic foster care and 2 biological children.
Dr. Daniels’ passion is showing parents and youth-serving organizations “how” to empower youth for business, financial and leadership success because she believes that given the right space, tools, and training; ALL youth can succeed.