This is a guest blog post from James Martell.
One of the stats that you check when choosing an affiliate marketing program is the conversion rate. If you have that number, then you have the key element in determining what your potential income is at any given level of traffic. Assuming you’ve got a great product, the real challenge in making conversions is getting the targeted traffic to your web pages. If nobody sees your offer, then nobody is going to buy it.
Let’s say you’ve decided on a product that uses a primary keyword phrase of does the Nutrisystem weight loss plan work? that pays $15 per sale and converts at an average of 2 percent. If you’re looking to make $100 per day off this project, then you know you need about 7 sales daily, and to get those, you’ll need 750 visitors per day… and therein lies the challenge.
Now there are a number of sources to get that traffic from, but if you’re counting on organic search for visitors, there are optimization steps, both off page and on page that you simply can’t ignore if you hope to be successful.
I’ve spent a lot of time talking about off page optimization and the importance of quality backlinks to get a high ranking in the SERP, but you can’t forget the website page itself. Every page should have an objective, be it selling, moving a visitor closer to a sale, branding or taking some other action. It starts with great content, but you also want to make it easy for the search engines to find and evaluate.
Here are a few ideas to get your pages to bubble to the top and drive that much needed targeted traffic.
A Quick Page Optimization Checklist
Remember, a great conversion rate doesn’t mean anything if there is no traffic to apply the rate to. Just follow these simple tips and you’ll be giving yourself an excellent opportunity to get that coveted first page ranking.
- The keyword phrase that you’re targeting should be in the page title tag. It’s also a good idea to use this space to give the reader a reason to visit. Here’s a sample – Battery Powered Widgets – My No. 1 Pick. See why?
- I would suggest also including the “battery powered widgets” keyword phrase in the file path for the page like this http://www.yourdomain.com/battery-powered-widgets/.
- The meta description is often used by Google as the blurb that appears under your link on the search results page. It’s important that you include the keyword phrase in that tag. It’s also a good idea to use this space to give the reader a reason to visit. If you don’t, Google will simply grab the first couple of sentences on the page, and that isn’t always the best description.
- Your headlines are important for Google’s evaluation. Use the keyword phrase in of of your h2 or h3 tags. Google also seems to place some importance to bolded text and text that is italicized. If appropriate, consider using that treatment for the keyword phrase as a single use somewhere in the body of the content.
- If you have images on the page, include your keyword phrase in the alt text. This helps rankings but also increases the odds of getting traffic from Google images as well.
- The general rule for keyword phrase usage in the text is once in the first paragraph and somewhere else on the page. Also be sure to well research your page prior to writing, so it’ll be naturally keyword rich.
- Use of the keyword phrase as an anchor text linking to an external authority site shows you like hanging with the big boys and you’re serious about this content.
- Internal links linking a phrase in the content to another relevant page on the site makes navigation easier for visitors prompting more page views. Google likes this.
I know of one associate who actually printed these tips and keeps it taped to her desk, so she can check off each item before she publishes. She’s doing quite well for herself.
The importance of pages versus website
So many times we think in terms of the “website” rather than the individual pages. The pages are what make up the trees in your website forest. The pages are what attract the traffic and initiate the conversion process. I can’t stress enough the importance of maximizing your chances to be found in search.
Think about it for a moment. What if you wrote this killer page based on the keyword phrase get Medifast coupon codes but then neglected to include the phrase in the page title. All that effort in coming up with just the right copy is diluted and a competitor who did include the phrase but has junk content ranks higher. Little mistakes like that hurt everyone. It hurts you because your fantastic content isn’t read, and it hurts the visitor who lands on a sub-par page.
I hope this has been helpful. If you have any questions or comments, please leave them in the box below.