This is a guest post by Ashley Gaynor.
As a stay at home mom, working in the comfort of your own home is indeed alluring, especially for unemployed females. If you have the flair for writing and some time to spare, freelance writing is probably the best option for you.
Do your research first. Selecting a client must be done after thorough research. This is because some scammers may ask you for a payment or investment. Do not fall for these scams. Legitimate online jobs should provide payments, not demand them.
You must look for dependable freelance websites. These will usually require resumes and ensure that you deliver work and receive proper payments through a certified system. A powerful authenticity tip is to search for the first few results on popular search engines, like Google, to see if there are any negative posts about your chosen freelance site. You must also check these websites for appropriate terms and conditions and genuine payment systems. Transparency in communication with an employer is also essential in case of a dispute over a project.
Be patient if you are a new freelancer. You will have to complete difficult or dull tasks. Develop the habit of completing the unpleasant tasks first. This way, you can get to the easier and enjoyable ones later in your day, having decreased your workload considerably.
Avoid distractions when you are working from home. Avoid watching TV or going for a walk half way through your working day since it may take you a little too long to get back. Treat the time that your children are at school as your personal working hours, and remain strictly professional during those times. You are working from your home, so you may have several other tasks nagging you, like the laundry which needs washing or the evening meal that needs to be prepared. Make sure you complete these before you start working or schedule them for later. You can, however, take occasional breaks to break the weary monotony.
Establish a work environment at home. Once you have projects, it is essential to ensure you have an appropriate working environment to complete them successfully. When you are working from home, you can set up an informal workplace with the required equipment. This will not only enhance your comfort and thus your productivity, but will also maximize the sense of having real working hours.
Work at the same time every day, and stick to your routine. Working from home eliminates the need of having to get to work at the same time every day. You still must, however, work on a routine and not work randomly. This will help you to complete the promises you make to your clients by delivering work on time. Keep regular and appropriate working hours, though you must not go overboard with it.
Stick to deadlines. Once you are working on a routine, make sure that you make every effort possible to meet deadlines. Making excuses is not going to give your client the best impression of your work and will limit your future earning power. At most, ask for a minor extension and deliver on your promise. To make it up to the client, you may offer to work on a new project with a tighter deadline or lower payments. While this may seem unnecessary to many, building a solid reputation with employers is essential to ensuring future work.
Keep records for the tax man. Keep a record of the projects you are getting, the payments you are receiving and the deadlines you need to meet. This will help you schedule the work that needs to be done, thus assuring that you provide the required work on time. It will also help pay the correct amount of tax so that you do not get into trouble.
About the author
Ashley Gaynor is a university educated, professional freelance writer who has spent the last ten years producing high quality works of a very wide variety of subjects and sites including DegreeJungle.com, a resource guide for online education students.
This is a guest post by Cynthia Tolliver.
The world of Internet is now no more confined to chatting with people and playing games. In fact, it has become the de facto hub for many self employed people who prefer to obtain work from the different corners of the world. These people tend to search for the most suitable employer networks and gain instant projects that they can comfortably do at home. Although the term instant access sounds very interesting, it is a fact that on this World Wide Web where everything works on ‘words’ and ‘images’, the risks of scams are always high, especially for those who desire to earn money via freelancing.
However, this does not mean that Internet is full of fraud! Well, there are many legit online jobs that anybody can really take advantage of, to make some income. The idea behind these legit online jobs is that people get money as per the consistency of delivering valuable work to a particular client. In most cases, such online projects look at the capacity of a worker to deliver quality outputs. Well, if you are of the opinion that you too are capable of taking up legitimate online jobs, do read some cool tips to get the most suitable one out there!
Tip 1: Target famous freelancing sites
It is recommended to consider the freelancing sites that are shown in the first two-three search result pages of Google. These are the ones attracting more numbers of freelancers who give work as well as the ones who take work. To cross-check the authenticity of the sites, look for its reviews on blogs and forums, check for a valid payment system, look for the terms and conditions, in case of no payment or delayed deliveries, and ensure that they are transparent enough to reveal the employer as well as employee’s past projects and payments.
There are many legit freelance sites that require you to register and look for the available online projects. During registration, a few of them ask you to create a resume so that the employers can be convinced about your work quality. Moreover, they will also ensure that you get paid from the employers via their payment services.
Tip 2: Ignore Big Price Tags
Any online job that claims to pay you a very high amount is a scam for sure. For example, if you are in the writing line and somebody is offering you $20 per 500-word article, know that it is a fraud project. It is recommended to know the current market prices for the different kind of projects of your field before you become the victim of such scams.
Tip 3: Look for Reviews
Before you select an employer for work, ensure that you can verify his online presence or commitment to work and payment. If you are finding your clients via the freelancing sites, kindly do not accept the project until you read some reviews about her or him given by the former employees. Such reviews reveal real experiences of people who have worked with the client.
Tip 4: Avoid Pay-asking Jobs
Remember, legit online jobs pay you; you do not pay them! So, if a project is demanding a payment or any kind of fees or investment, it is a scam. Well, just remember that you will have to be proactive and do some good research before you select anybody as your freelancing client!
About the author
Cynthia loves to blog on latest technology. To know about her updates please visit her blog.
This is a guest post by Nancy Abernathy.
Writing is a lot like acting. Imagine being cast as the ingénue. You are a bit flirtatious and coquettish. You bounce around blithely on the stage. Your voice is more soprano. These would be some of the techniques used to let the audience know what kind of person you are. Now, you are cast in another role. This time you are a vixen. You are dark and conniving. Your walk with a swagger. You are seductive and secretive. The same actress can play both roles and many more, which is precisely what the writer does – especially a freelance writer.
As a writer, you can appear to have any number of attitudes. If you are writing an educational article, you will want to portray confidence and extensive knowledge. If you are blogging about baking, you might choose to play the mommy. If you are doing a guest post on a blog about carpentry, you could decide to talk about building a set of bookcases or a kitchen table using your own personal experience. Like the actor, the freelance writer can portray many characters and wear many costumes.
In my own case, I have been reading since I was about four or five. A good writer reads and, boy, do I love to read. I have been writing since about eighth grade. That was about the time I started to get creative and use words to accomplish something, as opposed to just completing requirements for a grade. I discovered that writing is the most magical of costumes. With the right words, you can do and be anything.
When I lost my job, I was lost. What was I supposed to do? As the days turned into weeks then months, I realized it was possible I would never get a job or, at the very least, not for many more months and, perhaps, years. I decided to look for freelance writing work online. It was slow going, at first, because I could not find any legitimate sites. I knew that people asking for a mere $49.99, no, wait, for me, $39.99, and promising I could make thousands of dollars a day from the comfort of my own home were the only people making any money.
I finally found a real website that had work for writers. I started earning about half-a-cent a word – no joke. Thankfully, that did not last long. That particular website only offered jobs that paid about 1.5 cents a word, but that was three times more than when I had started. As time passed, I found more lucrative sites. Over the course of a year, I have managed to acquire a few long-term jobs that pay nicely. I am beginning to feel hopeful about the future, and that is always a good thing.
If you are meandering around the Web and have stumbled on this blog, perhaps all you need is the encouragement of one who has finally found her way. You can, too. You will never know until you try.
About the author
Nancy Abernathy works as an online instructor with The College City. She loves working as a freelance writer and has no plans to do anything else for a long time.
Five blogging tools to help you stay in the know
This is a guest post by Jane Johnson.
If you’re a blogger, now days that could mean you’re anything from a hobbyist with a home computer to a business owner hoping to promote your products or services. Anyone and everyone can blog, which is what’s so great about the blogging platform. However, if you blog you probably already know that there are a ton of smart phone applications available that’ll help you get the job done a lot more quickly and efficiently right on your iPhone, iPad, Android, or various other mobile devices.
In my opinion, no blogger can do without the following five apps, which all help enable quick and easy blog posts, photo editing, user analytic data, and even more blog traffic. Here are my picks for top five mobile applications for bloggers:
1. WordPress (Free – for Android)
If you own one of the top Android phones you’ve probably already noticed the hundreds of blog content management tools at your disposal. However, the WordPress app is the best as far as I’m concerned. This core blogging tool transcends various mobile platforms, and its universal popularity, simple interface, set-up, and template configuration can be handled by pretty much anybody on the planet (even if you’re not technical). Plus, the evident bonus is that WordPress themes can be customized with your company logo, brand, and preferred images and colors to suit the tone and style of your blog and your personality.
2. Google Analytics ($6.99 – for iPhone)
Google Analytics is a must if you’re running any kind of blog. This app will help you discover who is actually reading your blog posts, how many site visits and page views you are getting, and where your visitors are coming from…and that’s just scraping the surface of what Google Analytics can tell you. Data concerning your blog traffic and statistics will tell you which blog posts are the most popular among your readers so you can cater future content to your readers’ interests and ensure a spike in traffic.
3. Adobe Photoshop Express (Free – for Android)
If you blog (or excel at writing), that doesn’t necessarily mean you’re skilled at photo editing. I know I’m not! That’s why a photo editing app like Adobe Photoshop Express is ideal for mobile bloggers, so they can make quick tweaks to photos before attaching them to their blog posts. This way, you’re photos look professional—even though your design skills might not be. Use this app to edit pictures snapped with your mobile phone in seconds, and be confident that you’re attaching a quality image to your posts.
4. Byline ($2.99 – for iPhone)
I blog every day, so it makes sense that I’m oftentimes a little low on inspiration for exhilarating blog posts. The Byline app can remedy that by providing the latest and greatest news from your preferred websites and blogs in one central location. The great thing about this app is that it works even when you’re offline (you can even view embedded images offline). Choose your news sources by subscribing to the websites and blogs you’d like to keep dibs on, and Byline will automatically sync and deliver you new content via RSS and Atom feeds right to your smart phone. You can navigate between hundreds of news items with a simple swipe gesture to gain inspiration for your own blog when you have writer’s block.
5. Twitter (Free – for Android)
If you blog, you probably use social networks like Twitter to drive traffic to your latest blog posts. Well the Twitter app gives you that same short burst of timely information from your mobile device. So you can time your blog posts to intersect with whatever real-time news is breaking online. You can also use Twitter to monitor trending topics around the world and get your opinion out there. Use Twitter to customize your interests, monitor users in several categories (such as your competition, industry experts, or your own mentions), and keep track of industry events.
About the author
This is a guest post by Rachel Hyun Kim.
If you’re a prolific guest blogger, you probably have a deep understanding of how blogs work. However, understanding what to do after guest blogging and following through are two different things. Guest bloggers often forget to maintain their old posts, often missing out on potential benefits and future prospects. Don’t quickly move on to the next guest blogging opportunity; instead, make sure that you stay updated after the post is live.
5 Tips on Post Guest Blogging
The guest blogger’s responsibilities are not over once they send the article off for review. The following tips can ensure that the guest blogger maintains good relationships with both readers and the host blog.
1. Spread through Social Media
Once the post goes live, it is recommended that guest bloggers promote the article through all their social media channels. Spreading the article will increase the amount of readers and visitors, increasing both the blog and the writer’s influence. By actively promoting the blog post, guest bloggers show that they are dedicated and grateful to the blog, giving blog editors a good impression.
2. Respond to Reader Comments
A common request, many blog owners ask that guest bloggers respond to reader comments for the following days after a post is live. However, it may be difficult to keep track of various articles, especially if the guest blogger has a number of live blog posts. One tip for guest bloggers is to subscribe to reader comments, giving them email notifications of when a comment has been made on a site. By responding to reader comments, guest bloggers show that the relationship is more than a one-time affair.
One of the best ways to increase the influence of the blog is to both internally and externally link the guest post. Linking internally will show readers that you have an established relationship with the blog, increasing the credibility of the blog post. On the other hand, external links will further promote the blog, as well as provide the blog with SEO benefits. By using both, guest bloggers are able to spread the blog’s influence as well as increase the visibility of their guest post.
4. Engage Readers Further
While responding to comments and spreading through social media, the guest blogger may gain some reaction from his or her readers. Make sure that you respond to these reactions, instead of simply ignoring them. If a user retweets your article, thank them back. If they ask a question, make sure that you answer it directly. However, stay away from the problem that commonly arises with telemarketing tactics, and pestering readers for a response. By keeping readers reasonably engaged, the guest poster can keep the audience as interested as possible.
5. Keep in Touch
Once the guest blogger has established a relationship with the blog, it is important to maintain that connection. Following up is one of the most important tips; yet many guest bloggers fail to follow this important task. However, keeping in touch with the blogger will ensure future guest posting opportunities, along with potential advantages and connections. Make sure that you keep in touch, in order to maintain your network of contacts.
About the author
Rachel Hyun Kim is a writer for Resource Nation, an online resource that gives advice such as B2B lead generation to small businesses and entrepreneurs. Rachel has written on a variety of topics, ranging from VoIP phone systems and medical billing and coding software.
This is a guest post by Melissa Cameron.
If you are a writer, you probably already know a bit about ergonomics. Perhaps you do not know a great deal about the science behind it, but you know the pain that you can be in when you have bad posture.
We all know that it is important to get up and walk around a few times each hour, but I’ll be honest with you. Once you get into the zone and find your voice, it is hard to stop writing. This means that you are typing along, and before you know it, your body is in agony by the time you are done.
There are a number of important aspects at work when it comes to using your laptop in an ergonomic fashion.
Raise Your Screen You Writing Machine!
If you are working on a laptop, it sometimes feels like you have to make certain ergonomic compromises. One of them is that the screen is often so low that you have to strain your eyes to be able to read what is going on.
Especially when you are working on the road, be sure to grab something that you can put underneath your laptop to raise the screen. You want the top of the screen to be around eye level, that way you have virtually no strain on your eyes and neck.
Trackball? Get Out Of Here!
For practical reasons I absolutely abhor the trackball, it always ends up getting me in trouble. Before I know it I am writing in a completely different part of my document and I am typing over things that had already been saved before.
Aside from the practical concerns, a trackball can also wreak havoc on your wrists. Have you ever tried using one? They are fine for a few moments but after only a moment, you see how uncomfortable it feels in both your fingers and your wrist. If you have the option to do so, use a separate mouse instead.
Keyboard? Often Ignored!
Yes, it is awesome that you can open your laptop and just start typing away. Nevertheless, this keyboard on your laptop is not really made for comfortable, long-term typing.
Just look at how your wrists and fingers are positioned when you use a laptop keyboard, flat and strained. Your tendons and muscles are strained and do not look comfortable in the slightest. Now imagine typing on that for hours on end and you will realize why it is often a much better idea to have a separate keyboard if you can do so.
Need Something Simple?
Alright so say you are a student or just do not have the type of money required to ergo-proof your workspaces, what can you do then? One of the simplest ideas is to get one of those large college 3-ring binders. The type that sells for a dollar or two anywhere you go.
You place your keyboard onto the binder (so it faces upwards) and that way it reduces the strain on your wrists. If you compare the way that your hands are positioned before and after the binder, you will see that your fingers may be a little higher, but your wrists are in a much more natural position.
What If You Are Already In Pain
If you are already in pain, these suggestions are still valid, but you may need to seek out a back pain specialist to help you get rid of some of the initial pain. If you are unfamiliar with chiropractors or simply have no idea who is in your vicinity, you can look up chiropractor reviews on the large search engines such as Google or Yahoo to see which chiropractic practices are highly recommended in your area.
About The Author
Melissa Cameron lives in Austin, Texas, along with Dave; her husband of five years, and works as a freelance writer. She is currently working on series of articles with the help of a chiropractor in the Sacramento area and utilizing chiropractor reviews on the importance of setting using your laptop in an ergonomic fashion.
This is a guest post by Scott Hersh.
Do you ever feel like your blog posts are getting to be the same old content that has already appeared on all of the other blogs in your niche? If you are starting to feel that way, then your readers surely are, too. Here are some sure-fire ways of zapping some extra spice into your blog.
- Get excited to write. When you write a blog posts just in order to force yourself to stay with it, your readers can tell, and when you are excited to tell your readers about something awesome, they can tell. If you don’t have something great to write, look around for more content. Once you come up with some new and awesome ideas, the words will flow from your fingertips.
- Don’t just rewrite articles, because your heart won’t be in it, Google won’t give you the time of day, and your readers probably won’t really care either. Attacking subject matter from a unique angle will make your blog shine.
- Collect Wow-worthy statements to use as content. Scour the Internet for awesome facts that make you jump up and say, “Wow, I didn’t know that.” Those are the facts that will pique interest, and those are the facts that will differentiate you as a truly awesome blogger. Also, if you have access to accurate information from offline sources, by all means use them, too. Then, instead of developing one blog post around one Wow-worthy statement, throw in a bunch of them, and keep your readers on their toes.
- Write- Sleep-then Post. It happens to me so often. I write a blog post that I think is on par with Pulitzer prize winning novels one day, but upon reading it the next day, I discover a fair share of logical fallacies, grammatical errors, or plain old poor style. I have found that even when I am sure that a post is ready to be beamed up to cyberspace, I always find room for improvement after sleeping on it.
- Jazz up the title. I don’t understand why so many bloggers get this one wrong. With a catchy title you can get readers drooling over your content. For example, consider the difference between the titles, “How to Blog Well” vs. “Killer Blogging Strategies-5 Great Tips” (BTW that’s the name of this post). You can see the difference. One of the titles will supercharge your readers to the point that they will hungrily devour a few paragraphs before remembering to breath, while the other will have them drooling in their sleep.
I too was trained to write in ways that takes away all of the fun of expression. But, through years of blogging, I learned to change that. As bloggers, our job is much more than to provide accurate content for our readers, our job is to entertain. If you look at what blog posts get the most tweets and likes, then you will probably agree that for a post to be “blog worthy” material, it needs to be entertaining as well as informative.
About the Author:
This is a guest post by Vanessa Lang.
I know very well how difficult it can be to stay motivated while working from home. I’ve been struggling with procrastination for years, and now that I don’t have a boss or supervisor looking over my shoulder every five minutes, I have found that it is even harder to stay on task. I thought that getting away from the distractions of an office would help me focus on my work, and it did at first. However, now that I have settled in and started to get into a routine at home, it is becoming more and more difficult to block out the distractions I have at home.
At first, I thought it would be great working from home. I’d get to work in my pajamas, do some household chores throughout the day, and run errands in an emergency. What I soon found out was that this relaxed mindset would only get me into trouble. I would need a strict routine if I wanted to get anything accomplished, so I came up with a few strategies that have worked for me. While these tricks may have suited my lifestyle, they may not all work for you, but if you are having trouble staying motivated while working from home, you may want to try at least a few of these strategies.
Start Your Day with a Smile
This seems so simple, but when you wake up with a positive attitude, it can make a world of difference in your accomplishments that day. Figure out something you look forward to at work each day, and think of it as soon as you open your eyes in the morning. This should help you get energized and excited for the day ahead.
The second thing you should do in the morning is get ready for work just as you would if you were going into the office. Take a shower, brush your hair, and put on some nice cloths. You don’t have to wear a suit every day, but at least try to put on something that says, “I’m going to work now” not, “I’m going to lie in bed all day.”
The last thing you should do before you go to your home office is eat a good breakfast and take some time for you. The breakfast will, again, help energize you and get you ready for the work day ahead, and that extra time you give yourself will help you put yourself in the best mood possible for your work day. Drink a cup of coffee or watch your favorite morning show, and during this time think positive thoughts about work. This will be much better for your state of mind than if you were to use this time thinking I don’t want to work today.
Create Your Work Space
Wherever you decide to work should only be used for your job. That way, when you sit down at your desk or other work space, you will train your brain to go into work mode. When you are done for the day, you should be able to leave this work space and the stress of the work day behind you.
Whatever you do, don’t choose to work from your bed. Not only will this probably hurt your back and neck, but it could also disrupt your sleep cycle. If you work from bed long enough, your brain will think that this is a place for work, not necessarily for rest. Therefore, when you go to sleep at night, your thoughts of work could keep you tossing and turning.
Take a Time Out
After a few hours of work, everyone’s mind can get a little fuzzy, so make sure you are taking scheduled breaks throughout the day. Not only will this keep you focused, but it will also give you something to look forward to after a few hours of hard work. Reward yourself at these times for your accomplishments, or take some time to do those household chores you’ve been thinking about. Take some time to step away from your computer, telephone, or whatever else you’ve been using for work, and give yourself a break. You definitely deserve it.
About the author
Vanessa Lang is an author who writes guest posts on the topics of business, marketing, credit cards, and personal finance. Additionally, she works for a website that focuses on educating readers about the advantages and disadvantages on online payday loans.
This is a guest blog post from James Martell.
One of the stats that you check when choosing an affiliate marketing program is the conversion rate. If you have that number, then you have the key element in determining what your potential income is at any given level of traffic. Assuming you’ve got a great product, the real challenge in making conversions is getting the targeted traffic to your web pages. If nobody sees your offer, then nobody is going to buy it.
Let’s say you’ve decided on a product that uses a primary keyword phrase of does the Nutrisystem weight loss plan work? that pays $15 per sale and converts at an average of 2 percent. If you’re looking to make $100 per day off this project, then you know you need about 7 sales daily, and to get those, you’ll need 750 visitors per day… and therein lies the challenge.
Now there are a number of sources to get that traffic from, but if you’re counting on organic search for visitors, there are optimization steps, both off page and on page that you simply can’t ignore if you hope to be successful.
I’ve spent a lot of time talking about off page optimization and the importance of quality backlinks to get a high ranking in the SERP, but you can’t forget the website page itself. Every page should have an objective, be it selling, moving a visitor closer to a sale, branding or taking some other action. It starts with great content, but you also want to make it easy for the search engines to find and evaluate.
Here are a few ideas to get your pages to bubble to the top and drive that much needed targeted traffic.
A Quick Page Optimization Checklist
Remember, a great conversion rate doesn’t mean anything if there is no traffic to apply the rate to. Just follow these simple tips and you’ll be giving yourself an excellent opportunity to get that coveted first page ranking.
- The keyword phrase that you’re targeting should be in the page title tag. It’s also a good idea to use this space to give the reader a reason to visit. Here’s a sample – Battery Powered Widgets – My No. 1 Pick. See why?
- I would suggest also including the “battery powered widgets” keyword phrase in the file path for the page like this http://www.yourdomain.com/battery-powered-widgets/.
- The meta description is often used by Google as the blurb that appears under your link on the search results page. It’s important that you include the keyword phrase in that tag. It’s also a good idea to use this space to give the reader a reason to visit. If you don’t, Google will simply grab the first couple of sentences on the page, and that isn’t always the best description.
- Your headlines are important for Google’s evaluation. Use the keyword phrase in of of your h2 or h3 tags. Google also seems to place some importance to bolded text and text that is italicized. If appropriate, consider using that treatment for the keyword phrase as a single use somewhere in the body of the content.
- If you have images on the page, include your keyword phrase in the alt text. This helps rankings but also increases the odds of getting traffic from Google images as well.
- The general rule for keyword phrase usage in the text is once in the first paragraph and somewhere else on the page. Also be sure to well research your page prior to writing, so it’ll be naturally keyword rich.
- Use of the keyword phrase as an anchor text linking to an external authority site shows you like hanging with the big boys and you’re serious about this content.
- Internal links linking a phrase in the content to another relevant page on the site makes navigation easier for visitors prompting more page views. Google likes this.
I know of one associate who actually printed these tips and keeps it taped to her desk, so she can check off each item before she publishes. She’s doing quite well for herself.
The importance of pages versus website
So many times we think in terms of the “website” rather than the individual pages. The pages are what make up the trees in your website forest. The pages are what attract the traffic and initiate the conversion process. I can’t stress enough the importance of maximizing your chances to be found in search.
Think about it for a moment. What if you wrote this killer page based on the keyword phrase get Medifast coupon codes but then neglected to include the phrase in the page title. All that effort in coming up with just the right copy is diluted and a competitor who did include the phrase but has junk content ranks higher. Little mistakes like that hurt everyone. It hurts you because your fantastic content isn’t read, and it hurts the visitor who lands on a sub-par page.
I hope this has been helpful. If you have any questions or comments, please leave them in the box below.
This is a guest post by Jazon Monroe.
You might be in the beginning stage of this business, so your time might be equally distributed into two parts. The time spent on content development is probably close to the amount of time spent on figuring out how to backlink to your site in order to boost your rank in the SERP. It can be difficult, particularly when you need to produce creative content.
However, realizing that going for quantity rather than quality will result in unfavorable results, you put forth the effort to develop content that is well thought out and filled with useful information.
If you are new to marketing, and starting off like most others do, then you are most likely spending far more time in the planning and research stage, than actually composing the piece. Probably triple the time, to be honest. And, if you are not, you should rethink your strategy.
Perhaps the best method in developing quality content is to start with a detailed outline, filled with as many facts, quotes and statistics that you can muster. It will help to organize your information, leading to a better flow, as compared to winging it. An extra advantage to having this outline is that it will help you compress the most out of your content.
And, it makes no difference if you’re endorsing children’s books, a Bestar Hampton corner desk, or mystery shoppers, having a broad outline will help you create quality content.
Say It Again, Sam…
Are you wondering what transforming content is all about? Transforming your existing content simply means to say it again, with a different point of view. To give you an example, I penned an article on why I feel today’s article marketing is not valuable. My premise is that it does nothing more than usurp your time. But, that could take on different meanings, depending on the marketer.
For those just starting, the message could be taken as preventive medicine, or advice on how to keep your business healthy. On the flip side of this are those who have been in the business for a while. The message for them would be how to recover once you’ve been ‘infected’, or getting away from the technique, with saving what you have left.
Essentially each piece is addressing the same subject, with the angle varying between them so that they can target specific audiences. However, both are much easier to write, due to the comprehensive outline.
I know this, because I did it.
Producing More out of the Tricky Part
Those who know me will attest to the fact that I’m not particularly fond of the article marketing of today. Google has even decided that it’s a calamity. When you put inferior content on low ranking sites, there isn’t any value for those who are searching for informative articles.
So, I took advantage of my passion against this technique, and decided to write about it. It took me over three hours to gather all the information I needed, drawing from my own experience as well as data, quotes, and statistics from Google. The result was over 3,000 words in a detailed outline, solidifying my position against article marketing.
If I were new at this, I just might write a great article from this outline and be done. But, I’m not new.
I used this master outline to churn out two quality articles, with one just over 1,900 words, and the other approaching 3,700. A unique angle was applied to each one to target different readers, but the overall subject was the same.
Subsequently, they were submitted to two sites with a good reputation, and were accepted as guest content.
Let the Benefits Flow
After they were published as guest content on PR3 and PR6 sites, the traffic flowed into my site, and by using their high PR, I was able to obtain a quality ranking in the SERP. In addition, I also gained from the anchor text links that I placed within the articles.
Submitting guest content is obviously something to consider if you are looking to increase traffic to your site, as well as boost your ranking.
However, I was just getting started. The traffic generated from Google had readers tweeting my URL, which sent even more traffic my way. Then AffiliateABCs.com caught wind of the buzz, which brought on an invite to a podcast interview with them.
Because the interview, which was based on information in my master outline, was a success GeekCast chose to rebroadcast it on their website.
With 2 fresh articles, and 2 new podcasts in my possession, I still wanted more. So, I hired someone from Elance.com to create 3 more unique pieces from the original master outline. Upon receiving those, I found three more sites that accept guest content, and submitted them, and again saw an increase in traffic.
The incredible part is that with guest posting, you are allowed to place, on average, two anchor text links per post. So, this means I had 24 different links from high PR sites directing potential new customers back to my site. That is a very quick way for your site to rank.
All of this was possible due to my initial 3 hours of research.
Even though my particular mission was warning people about article marketing, this technique would work and be very beneficial, even if your site is promoting portable air conditioners, online gaming, or glass computer corner desk.
This isn’t a Front for Article Marketing
Transforming an article is not just a facade for article marketing. They are two different entities, with only one that will work well for you. I think it’s obvious by now which one that is.
Let’s take a look at the article itself. A short SEO article, which is also short substance (but full of keywords) is meant for computer ingestion, not humans. The author’s intent is not to engage a human, but to trigger hits. No, what I’m referring to is a well thought out, well-written, detailed piece of 1,000 words to reel in a human being and keep them on the hook with substance.
And, don’t mistake transforming your existing content for spinning, as they are not the same. You could use software to spin an article. Put aside for a minute that ‘software’ cannot not author a piece, not in a manner of which most authors would be proud to call their own at least. It also wouldn’t allow for creativity or changing the angle of the story. It’s capable of switching out words for another one. That’s it.
Now, let’s take a look at distributing your content. You could use a software program to submit your piece to anywhere from 200 to 500 ‘directories’ each day, automatically. On the surface, it might sound appealing to get that many backlinks out quickly, but be warned. Google will snag those identical anchor text links as coming from no-value ‘content farms’.
Take advantage of your newly transformed content by submitting it as guest content only to sites with a PR3 or better. This may be the hardest part of the process, but the effort in doing so is well worth it, with the end result of significantly more traffic to your site, as well as a higher SERP ranking.
Again, they are not even close to being the same thing. With transforming content, you are still working with quality content, just transforming it to gain a fresh audience.
Anyway, that is my opinion, based on my own experiences. I would be interested to find out how you feel about it. Please leave any ideas or comments in the comment box below.
About the Author
Jason Monroe is one of the young guns in affiliate marketing loving life in his mid-twenties with all the luxuries that come from being single. Being an avid football player through college gave birth to his love for the NFL as he continues to fuel his football passion watching weekend games with his friends. When football isn’t on, you can often find Jason researching classic cars, preferably the Camaro SS, in car magazines and online. But even this young gun knows how to get serious when it comes to affiliate marketing, a career that was born from his innate tendency to be a research hound, a knowledge that shows through his success online.